SSF — YOUR PASSWORD IS SHIT
Your password is shit. Literally.
SSF is Sweden’s largest organisation working against cybercrime. One of the easiest ways to protect yourself from crime online is to have a strong password. Unfortunately it seems the Swedish people haven't realized this: according to a list of the most common passwords in Sweden, Swedish passwords are shit. Literally. As an example, the most common password in Sweden is 123456. Other passwords in the top 25 list include shit (bajskorv), mom (mamma) and fucking (knulla).
Using stupid data
for a good cause.
for a good cause.
By combining the data from the list with clever copywriting we created a humorous nationwide campaign asking the Swedish people to get themselves better passwords. The ads directed people to ssf.nu where they could easily test the strength of their passwords and get tips on how to create a better one, something more than 30 000 people did. The campaign got major attention in news and social media with thousands of social shares and comments both in Sweden and globally.
“FUN AND PROVOCATIVE”
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