SWEDISH TELEVSION — THE FEATHER
Factual journalism has never been more important.
In a time where the border between true and false grows increasingly blurry, Sweden’s public service broadcaster SVT (Swedish Television) wanted to show the important role fact-based journalism still fulfills in our society.
“Making a hen out
of a feather”.
of a feather”.
We created a contemporary take on an old Swedish saying for exaggerating and distorting the truth - ”making a hen out of a feather”, similar to the English expression "making a mountain out of a molehill".
The film follows how an innocent prank shared by two teenage boys on social media through a quick series of reactions, misunderstandings, exaggerations and wilful distortion becomes a global news story about a mysterious chicken epidemic raging in Sweden, amplified by both regular people and world leaders.
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